I’ve learned how real change happens from the inside out. I’ve witnessed leaders rise through uncertainty, reshape systems, and build cultures rooted in trust and creativity. Today, I help leaders like you do the same—becoming more whole, authentic, and effective, leading with heart, courage, and grounded confidence even when the pressure is high.
I know what it feels like to struggle with leading from overwhelm and disconnection, and to go in search of a path toward conscious leadership .
Only a couple of years ago I was right where you are
Just like you, I wanted to become a leader who truly makes a difference..
I started out directing theatre and advising schools—roles where I believed top-down leadership and quick fixes would create change. But time and again, I found that rigid structures, lack of trust, and surface-level solutions were standing in my way. Leading that way didn’t inspire lasting growth or shift behaviours. It left people disconnected and underperforming.
I went in search of a deeper, more human way to lead—one rooted in relationships, presence, and emotional insight.
But I struggled to find coaching approaches that fully addressed the complexity of real-world leadership and systemic change.
So, I made it my mission to create a psychologically informed, creative coaching framework that supports leaders to navigate complexity with clarity and compassion. I began working with leaders in theatres, cultural venues, and schools—helping them not just survive, but thrive through transformational change.
15 years on...
I believe that
leadership and creativity combined are the most powerful tool
for deep personal transformation and evolutionary growth—unlocking our highest potential as individuals and as a collective.
past clients & COACHING SPONSORS
Why trust me with your leadership and personal journey ?
I coach purpose-driven leaders ready to grow so they can lead with clarity, courage, and impact. With 15+ years in senior leadership across the arts, education, and creative sectors, I understand systemic change and the inner work behind it. I’m ICF-accredited and a certified IFS-informed coach, trained in Internal Family Systems to support deep, grounded, transformational leadership.
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Words from my clients
"Through coaching I've gained profound self awareness, learning to identify and understand behaviour patterns. The strategies to overcome blocks and fear have been extremely helpful. Ana's insightful, conversational approach and her deep understanding of the creative field have made our sessions invaluable."
Kumiko Mendl,
Theatre Director
I was lucky to have my employer sponsor coaching with Ana and I have gained so much more confidence in my leadership since. Fast forward one year later and I have written my own novel, whilst in charge of over £1 million budget- finally balancing my creative and professional life.
Joanne Calcutt,
Senior leader
You're only 3 steps away from transforming your leadership
01
Choose your preferred coaching path
I offer 1:1 personalised deep coaching and run annual group coaching cohorts that include a digital course you can work through at your own pace, plus live group coaching sessions. Book a discovery session to find out what fits you best.
02
Work at your own pace
Our coaching partnership runs on a digital platform with ongoing worksheets, contact notes, and a journal—so you can reflect, track progress, and grow steadily in your own time.
03
Watch Your Consciousness and Personal Growth Expand
Experience real shifts in self-awareness, presence, and inner clarity as you integrate new insights and tools into your daily life and leadership journey.
1:1 Deep Coaching
This is premium, super intense, and deeply personal. My relationship with each client is powerful and transformative—we dive into all areas of life with psychological depth to unlock lasting change. If you want focused, bespoke coaching that meets you where you really are, this is it.
The Creative Conscious Leader Programme
There’s something truly magical about this programme. With six rich modules, live group coaching calls, two bonus 1:1 sessions, and a tightly-knit community, you’ll find connection, inspiration, and support like no other. Together, we grow as a united tribe of creative leaders.
Team Coaching & Consultancy
This is hands-on, practical, and highly effective. I work with whole teams through coaching days and ongoing programmes that build trust, align leadership, and create real impact. It’s about transforming cultures and systems from the inside out.
It is my belief that everyone should have the opportunity to lead with clarity
and overcome the overwhelm and disconnection that block authentic growth. Let me show you how to build self-awareness and emotional resilience that will open the doors to lasting personal transformation and impactful leadership.
Download Your Free Guide
The Art of Leading Creatively: 3 Tools to Elevate your Impact!
Fun Facts
About Me
Born in Portugal, raised by the world — I’ve lived in India, the USA, Brazil, and now London for 20+ years. Family is everything: my wife, our son, and one very curious cat.
Christian by faith, with a wide-open heart and mind, curious about all religions.
Avid traveler and culture seeker — always ready for the next adventure.
